BM Interactive Group led UX design, art direction, and creative direction for a conceptual redesign of Interval International’s Resort Directory, the member-facing experience where owners explore destinations for timeshare exchange and getaways.
The goal was to move beyond an outdated, list-heavy directory and create a travel experience that helps members feel each destination before they book or exchange, using immersive photography, clear regional storytelling, and flexible paths from world browse down to individual resort detail.
Lists don’t sell vacations. Destinations do.
Competitive exchange platforms still leaned on dense text lists and utilitarian layouts. Members needed more than resort codes and bullet points. They needed to imagine themselves on the beach, at the theme park, or in the mountains before committing to an exchange or getaway.
- Legacy directory patterns felt administrative, not aspirational
- Rich resort inventory was hidden behind low-impact list UI
- Discovery had to work for browsers, planners, and power searchers alike
- Exchange and Getaway actions had to stay prominent at every level
Help members picture themselves at the destination, not just scan a list, so choosing where to exchange or book feels like planning a trip, not filling out a form.
Show the destination first. Refine the path second.
We structured discovery in layers: global and regional browse with large-format photography, a map modal for geographic orientation, a text index for direct navigation, and advanced search with amenity and activity filters. Drilling into USA regions, Florida sub-destinations, and resort-level grid or list views keeps the journey visual while supporting members who know exactly what they want.
At the resort level, a quick-view modal surfaces photos and primary actions; the full detail page carries deeper media, description, amenities, and exchange context, all designed to sustain the emotional connection established upstream.
Global discovery
Destination drill-down
Resort results
Resort depth
A competitive edge through immersion.
This redesign positions Interval’s directory as a travel product, not a database, giving members a reason to explore, linger, and picture themselves at the property. Stronger visual hierarchy, consistent orange CTAs, and photography-first layouts create an experience that entices booking and exchange while remaining faithful to Interval’s trusted blue-and-white brand.
before transaction
and filter paths
Related work
The Resort Directory also appears inside Interval’s award-winning Sales Tool Kit for the Field iPad experience, another BM Interactive Group collaboration with Interval’s product and engineering teams.